BUELL CELEBRATES PRODUCTION OF 100,000 MOTORCYCLES
Buell Motorcycle Company is celebrating the production of its 100,000th motorcycle, a 2007 Ulysses XB12X model at its factory in East Troy, Wisconsin.
Founded by Erik Buell in 1983, who originally built and designed his own racing motorcycles, Buell is now America’s only major sport bike manufacturer and has evolved into a leading producer of performance-orientated street motorcycles renowned for their unique styling, innovative use of technology and handling. Starting with Erik’s dream of building his own racing motorcycles, Buell has evolved into a leading manufacturer of performance street motorcycles, with a majority of its sales in international markets.
Erik Buell produced his first motorcycle in 1983 - the 750cc RW750 machine was a pure race bike designed specifically to compete in the AMA’s prestigious Formula One roadracing class.
After the AMA dropped the class in favour of Superbikes, Erik Buell incorporated his racing experience and innovations into the RR1000, the first model in a line of performance street motorcycles. His groundbreaking approach to motorcycle design saw him inducted into the AMA Motorcycle Hall of Fame in 2002.
“We take genuine pride in knowing we’ve provided 100,000 motorcycles and so many great riding experiences for our owners,” Erik Buell commented.
“Reaching the 100,000 landmark is a tribute to the riders and employees who have passionately supported us and we look forward to delighting and surprising riders with our motorcycles for many years to come.”
Buell plans to celebrate the landmark with its employees and friends at its East Troy headquarters and a special ceremony will mark the production of the 100,000 Buell motorcycle as it rolls off the assembly line.
Highlights of Buell’s product history include development of the RR1000, RR1200 and RS1200 sport bikes in the late 1980s, launch of the S2 Thunderbolt in 1994 and S1 Lightning in 1996, introduction of the M2 Cyclone in 1997, the introduction of the Firebolt and Lightning XB models in 2003 and the launch of the Ulysses XB12X. More recently Buell launched its latest addition to the XB range with the unveiling of the new Lightning Super TT XB12STT at the EICMA Motorcycle Show in Milan (14th November 2006).
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